This Durga Puja: An Ethnic Style Guide for Women, Men, and Girls
Durga Puja has a way of turning an entire family into a fashion committee. The WhatsApp group starts buzzing weeks in advance, everyone's comparing outfit plans, and somewhere between Mahalaya and Shashti, the question on every household's mind becomes the same one: "What is everyone wearing this year?" At Gatim, we believe Pujo style isn't just about one perfect outfit; it's about making sure every member of the family, from Maa to Baba to the little ones, steps out looking and feeling their festive best. So here's our complete style guide this Durga Puja: one look for the women, one for the men, and one for the girls of the house.
Ethnic Wear for Women — The Black Printed Ethnic Kurta With White Embroidered Motifs
For the woman leading five days of pandal-hopping, this piece does the heavy lifting. The Black Printed Ethnic Kurta with White Embroidered Motifs pairs a deep black base with an all-over white botanical motif, embroidered rather than just printed, which is what gives it that raised, tactile finish along the neckline and placket. The silhouette is a relaxed straight-cut kurta, styled here with crisp white bottoms for contrast. Black-and-white as a palette works especially well for Pujo because it photographs beautifully against both daytime pandal lighting and evening dhunuchi naach shots, without competing with the reds and golds everyone else is wearing. It's the kind of ethnic kurta for women that goes from Anjali in the morning to adda over bhog without a single outfit change.
Ethnic Wear for Men — The Brown Traditional Hand Block Print Straight Kurta
The men of the house rarely want five outfits, they want one that simply works, and this is it. The Brown Traditional Hand Block Print Straight Kurta is built on an earthy brown base, hand block printed with a repeating white botanical motif, a technique where each impression is stamped by hand, giving the print subtle, natural variation rather than a flat machine-perfect repeat. Cut in a classic straight silhouette that sits comfortably through long hours of standing, it's styled here with cream pants for a warm, grounded look that doesn't shout for attention but holds its own in every family photo. For mens ethnic wear this Pujo, this is as versatile as it gets, equally at home during morning rituals and evening dinners.
Ethnic Wear for Girls — The Pastel Floral Printed Cotton Co-Ord Set
Every Pujo needs at least one outfit that makes a little girl want to twirl, and this co-ord set delivers exactly that. The Pastel Floral Printed Cotton Co-Ord Set features a soft cream base scattered with large, watercolour-style florals in coral, teal, and yellow, a print style that reads as artistic rather than busy. The shirt-style top and matching pants keep her comfortable through a full day of pandal visits and dance rehearsals, while the pastel tones photograph softly against Pujo's festive reds and golds without clashing. It's a modern take on ethnic wear for girls that feels playful, breathable, and entirely her own.
Shubho Pujo, From All of Us at Gatim!
Every Pujo outfit carries a little bit of the season in it, the prints, the palettes, the memories made while wearing them. Whether you're picking out kurtis for women online, dressing the men of the house, or choosing something special for your little one's first proper Pujo outing, Gatim's collection is designed to keep the whole family comfortable, stylish, and camera-ready through all five days. Shop the edit and let this be the Pujo everyone remembers fondly, right down to what they wore.
